In this project, I was tasked with envisioning a fashion house, and my unequivocal choice was Jacquemus.

Seeking inspiration from the brand’s distinctive blend of minimalism and traditional influences, the design aimed to encapsulate this unique fusion.

Within this concept, spaces unfold, including a welcoming reception area, a dynamic atelier, a purposeful training room, and a sophisticated fashion show auditorium.

Notably, the designer’s office takes center stage, strategically positioned above the runway, emphasizing its paramount importance in the creative process.

The architectural narrative draws from the rich tapestry of Lebanese design, featuring arches that seamlessly interplay with a minimalist style.

The result is an embodiment of Maison Jacquemus, where every element reflects the brand’s essence in a visually compelling manner.